Did you know? In the span of 4 years, the share of sales generated by e-commerce has nearly doubled, from $2.3 billion in 2017 to $4.5 billion in 2021. This growth is hardly surprising when we consider the place of new technologies in our personal and professional daily lives, technologies that have almost radically changed our consumption habits and our expectations as customers. And when you’re a company that markets products, these upheavals push us to wonder if our organization is able to meet these new ways of operating. But what are these expectations? And how to respond effectively?
These are the two questions that G4 answers in this new article.
NEW PURCHASING PROCESSES:
For several years, studies have shown that customer expectations regarding quotes and ordering processes have evolved significantly. As proof, 83% of purchasing decisions are made thanks to the product customization offered during a purchasing journey.
This seems logical. A potential customer will be more sensitive to a product that he or she can project themselves onto. Indeed, if the customer wants to buy a blue bicycle, he or she will be more likely to browse through ads, websites, etc. that offer a display of the product as he or she envisions purchasing it.
To this trend of pre-selection by image is added that of customer specificity. Quantity, color, additional options, delivery time, promotional code, etc. The list of specific fields during an online order continues to grow. And let’s be clear, you have to be able to respond quickly and qualitatively to the demand in order to hope to make the sale. But how?
The answer is simple, by equipping your company with a simple, intuitive, and powerful technological solution. Rest assured that G4 has the tool you need.
INFOR CPQ (CONFIGURE PRICE QUOTE): THE ORDER CONFIGURATOR IN THE 4.0 ERA:
The CPQ solution is a highly developed quote configurator that allows you not only to take into account the customer’s request and its specificities (size, color, quantity, etc.) but also to match the different criteria of the order with your production service (stock, ongoing production, etc.). All this with a direct connection to your ERP for instantaneous production and transmission of the necessary bills of materials and instructions for the realization and dissemination of customer proposals.
The strengths of the solution:
• Display of products in 2D or 3D models
• Automatic creation of customer proposals and orders
• Optimized purchasing experience
• Guaranteed quick and accurate orders
• Acceleration of the launch of new products
As you can see, the technology of the Configure Price Quote software allows you to:
• Accelerate your sales cycles
• Respond to complex demands
• Improve the customer buying experience
In summary:
Customers have adapted to the digital era. Today, it is estimated that 75% of sales are made digitally and not through a salesperson. The technological power offered by Infor’s CPQ solution allows you to ensure fast and accurate price calculations, while presenting the customer with the product resulting from their choices (e.g. car color, tinted windows, upholstery…), all while maintaining manufacturing bills of materials and ranges in a simple and automated way.
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